Who we are
Heritage Roofing and Building is a roofing business serving South London and the surrounding areas. We are the
data controller for the personal information you give us through this website. If you have
any question about this notice, call us on 020 3928 6220.
What we collect
When you ask for a quote, the form collects your name, phone number, email address, postcode
and anything you tell us about the job. If you call the number on this page, our call tracking
provider records the number you called from and the time and length of the call, and the call
itself may be recorded so we can follow up accurately. We also receive the details of the advert
or search that brought you here (such as the campaign and keyword), your device type and your
IP address.
How we use it
We use your details to respond to your enquiry, to arrange a visit or a quote, to carry out any
work you ask us to do and to keep in touch about that work. Our lawful basis is that you have
asked us to contact you about a quote (taking steps before entering into a contract) and our
legitimate interest in running and improving our advertising. We will not add you to a marketing
list without your agreement, and we never sell your details.
Who we share it with
Your enquiry is stored in our customer management system (CRM), which is hosted by a third
party provider acting on our instructions. Social Sherpa, the marketing agency that runs our
online advertising and this website, can see enquiries so they can measure which adverts bring
us work and help us respond quickly. We also share limited technical data with Google (see
cookies below). Everyone who processes your information on our behalf is bound by a contract
and may only use it for the purposes set out here. Some providers store data outside the UK;
where they do, the transfer is protected by the UK International Data Transfer Agreement or an
adequacy decision.
Cookies and advertising
This page uses Google Ads, Google Tag Manager and Google Analytics cookies to count visits,
measure which adverts lead to enquiries and show you relevant adverts on Google's network.
These cookies store an identifier, not your name. Our call tracking provider also sets a cookie
so the phone number on the page matches the advert you clicked. You can clear or block cookies
in your browser settings and opt out of personalised advertising at google.com/settings/ads.
Blocking cookies does not stop the quote form or the phone number working.
How long we keep it
If you do not go ahead with any work, we keep your enquiry for up to 24 months so we can answer
any follow-up questions, then delete it. If you become a customer, we keep records of the work
for as long as any guarantee lasts and for six years after that, as UK accounting and tax rules
require. Call recordings are kept for up to 12 months.
Your rights
Under UK data protection law you can ask for a copy of the information we hold about you, ask
us to correct or delete it, object to or restrict how we use it, and ask us to stop any
marketing. To use any of these rights, call us on 020 3928 6220. We will reply within one month and
will not charge you unless a request is clearly unfounded or excessive.
Complaints
If you are unhappy with how we have handled your information, please tell us first so we can
put it right. You also have the right to complain to the Information Commissioner's Office
(ICO) at ico.org.uk or on 0303 123 1113.
Last updated 26 October 2026.